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Framework & Templates

Books & Presentations

Applied Science & Useful Links

 Landing page for PhD dissertation (doctoral research) 

 The Role of Social Media in Creativity Management 

 Applying Principles of Management Innovation 

 The Role of Change Management in Innovation (Doctoral dissertation) 

 Managing change for innovation and growth 

 Management Innovation Framework 

 Design thinking tools 

(available upon request)

Leading change in creative firms

Marketing as an innovation driving force

Gender portrayal in advertising

Leverage change to deliver new business growth

Agency Remuneration

Briefing an Ad Agency

Pitch Principles for Clients and Agencies

Impact of CSR on the Competitiveness of Advertising Agency

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