Andrea is a seasoned marketing executive, growth strategist, and conscious Leader with experience in building brands and products and working at the intersection of marketing, strategy, and business development.​ Currently, Andrea works with SaaS and technology companies on growth marketing at the intersection of product, marcom, content, and data, which involves brand and digital marketing, demand generation, customer acquisition, and monetization.

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Andrea has a successful track record of cross-industry marketing expertise, including consumer, telecommunication, healthcare, finance, advertising agency, technology, digital innovation, and business development expertise. Her experience includes digital marketing strategy, brand building and product management, strategic planning and execution, and growth marketing. In addition to her professional pursuits, Andrea is also the founder of Odit consultancy, which was acquired in 2021, and Resyfy careerOS.

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With a strong academic background, including a Ph.D. in Business Economics, a Master's Degree in Marketing, and an M.Sc. in Organizational Management, she brings a research-driven, data-driven decision-making approach to her work in marketing, leadership, and product management.

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As the President of Women in Digital Switzerland, she is proud to lead the largest community of modern leaders and change-makers in the digital economy in Switzerland. Her goal is to inspire people and help organizations build diverse, healthy, and high-performing workplaces.

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Andrea is a guest lecturer on digital marketing at the University of St.Gallen and innovation management at the University of Zagreb and Hult Business School.

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She was recognized as an outstanding independent marketing consultant and was honored with the Women in Marketing Global Award.