Andrea Rubik, PhD

Andrea Rubik is a Fractional CMO and Strategic Marketing Advisor who helps technology companies and ambitious organizations rethink marketing, build stronger growth systems, and adapt to a market that is changing faster than traditional marketing models can keep up.

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She is the creator of Marketing Rewired, her intellectual framework for rethinking the role of marketing in a world shaped by AI, changing customer behavior, technological disruption, and increasingly complex markets. Her central belief is simple: marketing should be more than a communication or demand-generation function. It can be an innovation engine that helps organizations understand change, create new value, and build the capabilities required for sustainable growth.

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The practical methodology behind Marketing Rewired is the REWIRE Method, a proprietary approach built around six principles: Reframe, Explore, Work, Integrate, Resilience, and Evolve. Rather than treating marketing as a linear cycle of strategy, campaigns, execution, and optimization, REWIRE connects marketing with customer insight, experimentation, business strategy, technology, organizational capability, and continuous adaptation.

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In her advisory work, Andrea works with CEOs, founders and marketing leaders on the problems that sit between strategy and execution: positioning and narrative, go-to-market strategy, growth systems, marketing operating models, AI-enabled marketing, organizational alignment, and building the capabilities required to scale. She brings both strategic perspective and hands-on experience, working alongside leadership teams rather than simply delivering strategy from the outside.

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Her approach has been shaped by an unusual combination of marketing practice, organizational change research, and technology entrepreneurship. She began her career in advertising before moving into senior marketing leadership, including leading large-scale marketing operations at Telenor and serving as Managing Director of a regional advertising agency. She later built an advisory practice working with SaaS founders and technology companies across Europe and North America.

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She also founded Resyfy, an AI SaaS company that she took from concept to a growing user base in under a year. Building a technology company herself gave her a different perspective on growth: the realities of product-market fit, positioning, customer acquisition, experimentation, resource constraints, and building systems from zero. It also reinforced her belief that marketing has to be closely connected to the product, customer, technology and business, not operate as a separate function.

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Andrea holds a PhD in Business Economics, with a research foundation in change management and innovation. Her academic work shaped the way she approaches marketing today: through systems thinking, organizational dynamics, experimentation and a focus on how organizations actually adapt to change. Her career has allowed her to test those ideas in practice, from large organizations to technology companies and entrepreneurial environments.

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She is the President of Women in Digital Switzerland and has taught as a guest lecturer at the University of St. Gallen and Hult International Business School. She is also the author of two marketing books and has created growth frameworks published on Reforge.

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Today, Andrea brings these experiences together through Fractional CMO engagements, strategic advisory, workshops, speaking, and the Marketing Rewired ecosystem.

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Her work is built around one fundamental question:

What does marketing need to become when the world around the organization changes faster than the old playbook can?

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Her answer is Marketing Rewired: rewiring marketing from a communication and execution function into an innovation engine for adaptability, resilience, and sustainable growth.