Andrea Rubik is a strategic marketing executive who builds the systems, strategy, and narrative that turn ambitious companies into market leaders. She partners with technology firms and founders, both as a senior marketing leader and as a Fractional CMO, bringing the kind of clarity and momentum that moves organizations from potential to performance.

Her work sits at the intersection of brand, demand, and revenue. She has led companies through significant digital transformation, repositioned brands for entirely new markets, and built go-to-market engines from the ground up. Most recently, she founded Resyfy - an AI SaaS that redefined how professionals manage and showcase their impact - taking it from concept to a growing user base in under a year. It was equal parts proof of concept and proof of character: what it takes to build something real from nothing.

What genuinely sets Andrea apart is how she leads marketing in the age of AI. She actively designs and deploys agentic systems and AI-powered workflows into real marketing practice, from GTM architecture and content systems to lead generation and automation. This isn't a theoretical interest. It's how she thinks, how she builds, and how she helps her clients compete at a level that others are still catching up to.

Before her focus on the technology sector, Andrea led large-scale marketing operations at Telenor, ran a regional advertising agency as Managing Director, and built a long-running advisory practice helping SaaS founders and technology firms translate vision into growth. Her cross-industry experience spans telecommunications, fintech, digital innovation, and B2B/B2C SaaS across Europe and North America - giving her a breadth of market intuition that pure-play tech executives rarely have.

Her doctoral research in Business Economics and Change Management didn't just earn her a title - it shaped how she approaches every growth challenge: with systems thinking, intellectual rigor, and a genuine curiosity about why organizations succeed or fail. That research-driven lens is what makes her strategies hold up not just at launch, but over time.

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She is the President of Women in Digital Switzerland, one of the largest communities of digital leaders and change-makers in the country, and a guest lecturer at the University of St. Gallen and Hult International Business School. Both roles reflect the same commitment: helping people and organisations grow with clarity and purpose.

Her thinking extends beyond client work. She is the published author of two marketing books and the creator of growth frameworks on Reforge, the world's leading growth platform, making her methodology accessible to practitioners and founders globally.

Andrea is based in Zürich and works with companies globally. If you're building something worth growing, she'd love to hear from you.