Leveraging a foundation in business economics and organizational management, Andrea is a strategic marketing leader adept at driving growth and market penetration within the SaaS and Tech industry. Her expertise lies in architecting data-driven marketing strategies for customer acquisition and retention, optimizing performance through research and analysis, and fostering high-performing cross-functional teams to achieve ambitious objectives.

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Andrea has a successful track record of cross-industry marketing expertise, including consumer, telecommunications, healthcare, finance, advertising agencies, technology, digital innovation, and business development. Her experience includes digital marketing strategy, brand building and product management, strategic planning and execution, and growth marketing. In addition to her professional pursuits,

 

Andrea is also the founder of Odit, which was acquired in 2021, and Resyfy, an AI-powered platform to showcase your successes, highlight your impact, and manage your professional assets easily. Her work blends creative leadership with deep market insight to generate lasting impact.

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With a strong academic background, including a Ph.D. in Business Economics, a Master's Degree in Marketing, and an M.Sc. in Organizational Management, she brings a research-driven, data-driven decision-making approach to her work in marketing, leadership, and product management.

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As the President of Women in Digital Switzerland, she is proud to lead the largest community of modern leaders and change-makers in the digital economy in Switzerland. Her goal is to inspire people and help organizations build diverse, healthy, and high-performing workplaces.

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Andrea is a guest lecturer on digital marketing at the University of St. Gallen, on innovation management at the University of Zagreb, and at Hult Business School.

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She was recognized as an outstanding independent marketing consultant and was honored with the Women in Marketing Global Award.