Marketing Rewired
Why the Old Rules of Marketing No Longer Work and What Comes Next
Marketing Rewired explores why traditional marketing playbooks are losing their power in a world shaped by AI, changing customer behavior, fragmented attention, and constant disruption. It challenges marketers to stop optimizing outdated models and rethink how they create relevance, trust, growth, and meaningful connections. At its core, the book introduces a new way of thinking about marketing, grounded in the REWIRE Method, to help leaders adapt, make smarter decisions, and build marketing that works now, not marketing designed for the world that used to exist.
Brief Guide To Growth Marketing
How You Can (Do) Growth Marketing Almost Instantly
I wrote a book as a brief guide and a simple framework for growth – acquisition, activation, engagement, and virality. This brief guide allows you to prioritize your work, design experiments, and build products. It also allows everyone to understand and see how decisions are made logically and transparently.
Pricing Plan Handbook
How To Turn SaaS Pricing Opportunities Into Business Growth
This book will help you and your business understand pricing opportunities. It provides a complete package of ideas, suggestions, and lessons from across the entire pricing spectrum for growth. It features examples from diverse startups and SaaS companies and outlines time-tested advice for anyone in product, marketing, and sales.