A Brief Guide To Growth Marketing: How You Can (Do) Growth Marketing Almost Instantly
I wrote a book as a brief guide and a simple framework for growth – acquisition, activation, engagement, and virality. This brief guide allows you to prioritize your work, design experiments, and build products. It also allows everyone to understand and see how decisions are made logically and transparently.
The Pricing Plan Handbook: How To Turn SaaS Pricing Opportunities Into Business Growth
This book will help you and your business understand pricing opportunities. It provides a complete package of ideas, suggestions, and lessons from across the entire pricing spectrum for growth. It features examples from diverse startups and SaaS companies and outlines time-tested advice for anyone in product, marketing, and sales.
Don't Know What To Do: The Science of Turning Uncertainty into Your Next Move
"I don't know what to do." It's the sentence we say at every crossroad: choosing a degree, changing careers, building something new, leading a team through volatility. Most advice tells you to wait for clarity. This book shows you why that's exactly backwards.
Drawing on behavioral science, decision research, and neuroscience, Don't Know What To Do reframes uncertainty as raw material rather than a stop sign. You'll learn why your brain treats the unknown as a threat, how to silence the inner critic that mistakes discomfort for danger, and how to map ambiguity into a sequence of small, testable moves.
No formulas. No "trust the process" platitudes. Just a rigorous framework for making your next move before you feel ready, because certainty arrives after action, not before it.
The unknown is not an obstacle; it serves as a map, transforming life’s most paralyzing crossroads into a clear, actionable guide.
A Blueprint for Every Crossroad
The science of uncertainty is universal. Here is how it applies to you:
For the Next Generation
Stop the major panic. Stop guessing which degree or career defines you. Learn to navigate early-life choices with data-driven confidence instead of social pressure.
For the Career Pivot
Rewire your risk. Transitioning doesn't have to be a leap of faith. Use science to de-risk your pivot and map your path to a more meaningful professional life.
For the Visionary Leader
Orchestrate clarity. Lead your team through market volatility by turning ambiguity into a competitive advantage. Build a culture that thrives on the unknown.
For the Marketer
Decode human behavior. Gain a deeper scientific understanding of why consumers hesitate and how to bridge the gap between I want and I do.
For the Builder & Innovator
Master the blank page. When you're building from scratch, there is no blueprint. Learn to ship your best work even when the outcome is anything but certain.
For the Parent
Meaningful connection. Move past How was school? Use the science of uncertainty to help your children navigate their own fears and big decisions.