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AI scales execution. Humans architect meaning. The companies that understand the difference will own the next decade.
Four ways to work together.
Selective engagements with founders, CEOs, and boards of technology and SaaS companies at growth inflection points.
01
Marketing strategy & GTM architecture
Positioning, category design, and go-to-market systems for technology and SaaS businesses at inflection points.
03
Fractional CMO & interim leadership
Sitting in the seat during growth inflection points: rebuilds, category shifts, funding rounds, leadership transitions.
02
AI adoption in marketing & commercial
Operating-model design for agentic workflows, not tool implementation. Where AI and human judgment work in concert.
04
Board & advisory roles
For technology companies navigating market transitions where marketing is a strategic, not tactical, question.
I bring particular strength to what I call Technical-to-Trust narratives: closing the gap between a complex, innovative product and genuine market authority.
Credentials that hold up under pressure.
ACADEMIC FOUNDATION
PhD, Business Economics
Guest lecturer on marketing strategy & AI transformation
OPERATIONG EXPERIENCE
Brand, agency, SaaS & AI
Growth, GTM & change management
THOUGHT LEADERSHIP
Executive education
Speaking on the economic transition of marketing
GOVERNANCE
Board President, Women in Digital Switzerland
Founder, Resyfy AI
If you're rebuilding marketing for the AI era, let's compare notes.
BASED IN
Switzerland · Working globally
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