Driving Growth as a Fractional CMO

Defined a clear differentiation strategy, pivoted the value proposition from B2C to B2B, and built scalable growth models with lead generation loops and marketing automation. Led a team of four freelancers to drive content, email campaigns, and analytics-based growth. Bootstrapped the SaaS to 10K+ paid users, achieving 40% yearly growth, 75% AAR, and recognition as G2 High Performer, Capterra 4.9/5, and GetApp Category Leader in 2023.

Developed the brand and product narrative, defined a marketing-led business development and pricing strategy, and supported investor outreach through pitch development and VC engagement. Led to a successful prototype launch and secured pre-seed investment.

Developed the landing page, brand and product narrative, go-to-market strategy, and pricing plan. Achieved a successful launch with over 350 customers actively engaged through the public roadmap.

Led demand creation and lead generation through a comprehensive go-to-market strategy, including pitch development, SEO, social media, content, and global PR campaigns. Built brand awareness and launched on ProductHunt, using both inbound and outbound tactics. Enabled successful beta and official launches (07/2023 and 10/2023), resulting in 300% user growth, 25% monthly growth, and major engagement boosts (DAU +87%, MAU +42%, app store impressions +220%). Launched a Stock Market Game to accelerate adoption and produced 40 targeted articles in 2023.

Crafted a compelling landing page and product narrative, supported by a clear marketing, communication, and go-to-market strategy. Defined analytics and growth frameworks to drive performance. Achieved a successful product launch, built a public roadmap community of over 390 members, and earned Capterra’s Best Value App 2023 award with a 4.8/5 customer rating.

Defined the business model, value proposition, brand identity, and pricing strategy. Led strategic marketing planning, SEO, and social media campaigns, alongside content creation and full-funnel lead generation and nurturing. Brought well-executed MVPs to market using no-code and “ship-first” methodologies, shaping the foundation for early-stage startup growth.

Reviewed and refined the business plan, developed a compelling pitch deck, and provided strategic advisory for the fundraising phase. Supported the launch of a prototype into a test market, backed by targeted marketing guidance.​

Successfully led a €200K pre-seed funding round to accelerate early growth and market entry. Developed and executed a targeted go-to-market strategy that positioned the venture for rapid adoption, while also securing key strategic partnerships to strengthen distribution, credibility, and product-market fit.

Led the launch and expansion of iPyro, an innovative influencer marketing platform that quickly became the solution for influencer management in the Adriatic region.​ iPyro gained market traction, earning industry recognition with the ‘Photo of the Day’ campaign, which was shortlisted at the Cannes Lions. The platform’s success and impact ultimately led to its acquisition,