Andrea Rubik, PhD

Dr. Andrea Rubik is a marketing executive, growth marketer, and applied scientist in organizational management and innovation.

ABOUT

Dr. Andrea Rubik is a seasoned marketing strategist and applied scientist working at the intersection of marketing, strategy, and innovation.

Andrea has a successful 20 years of track record in various industries like consumer, telecommunication, healthcare, finance, advertising agency, and software services; and has proven experience with building brands and products, marketing, strategy, digital, innovation, and business development.

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Currently, she works with SaaS and technology companies on growth marketing at the intersection of product, marcom, content, and data, which involves brand and digital marketing, demand generation, customer acquisition, and monetization.

Through her volunteering roles in advertising and tech communities, she gained valuable experience in community building and event management.

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She worked and lived in 9 countries on three continents. Currently lives in Zurich and Zagreb, working in the EU, Switzerland, Italy, Israel, and Asia.

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Andrea is a highly commended independent consultant in marketing awarded the Women in Marketing Global Award.

AREAS OF EXPERTISE

Digital marketing, growth strategy, demand generation (B2B), growth marketing (B2C), and product marketing.

Marketing strategy to drive transformation across all facets of businesses.

The professional value in execution, multi-disciplinary projects, and navigating complex challenges.

Passionate about marketing communications, building products and services, and business development.

I believe marketing is an innovation-driving engine that builds strategic and organizational resilience for sustainable growth in a fast-changing world.

MARCOM AND BRAND MANAGEMENT

Full-stack marketer • Experience with building brands, digital marketing, product marketing, marketing agency, and business development • Hands-on experience in building communities and event management 

Here are the highlights: Marketing Interim Professional, Marketing Consultant, Managing Director at Advertising Agency, Co-founder Direct Media Academy, Brand and Marketing Executive, Executive Director Strategy, Media Director.

MARKETING FOR SAAS & TECHNOLOGY COMPANIES

Marketing communication • Growth marketing • Product narrative • Co-founder • Marketing advisor

Here are the highlights: Marketing Interim Professional, Marketing Advisor, CMO iGiveBack, Co-founder of Resyfy, CMO & Co-founder of iPyro.

SPEAKING ENGAGEMENTS, AWARDS, FEATURED

RESOURCES, FRAMEWORKS, TEMPLATES

• Marketing for growth checklist

• Marketing plan framework

• Personal branding framework & checklist

• A curated list of tools and resources for early-stage startup

• Pitch deck framework

• A curated list of growth hacking tools

• Scale-up clarity in your pitch deck

• Managing change for innovation and growth

• Reading recommendations: Business books to challenge your thinking

• Design thinking toolkits

• Notion template for thesis/dissertation landing page

• Ideation blueprint for building a customer-centric innovation

• Management Innovation Framework

• Reading recommendations: Books on marketing and growth

PUBLICATIONS, ARTICLES, APPLIED SCIENCE

• Landing page for my dissertation (doctoral research)

• The Role of Social Media in Creativity Management (IGI Global Journals)

• Applying Principles of Management Innovation (ENTerprise REsearch InNOVAtion Conference)

• The role of change management in innovation (doctoral dissertation)

• The Brief Guide To Growth Marketing: How you can (do) growth marketing almost instantly (eBook)

• The Pricing Plan Handbook: How to turn pricing opportunities into business growth (eBook)

• Leading change in creative firms (white paper, available upon request)

• Marketing as an innovation driving force (available upon request)

• Gender portrayal in advertising (best practice for Croatian Advertising Association)

• Rethink a product positioning: Leverage change to deliver new business growth (available upon request)

• Agency Remuneration (best practice for Croatian Advertising Association)

• Briefing an Ad Agency (best practice for Croatian Advertising Association) 

• Pitch Principles for Clients and Agencies (best practice for Croatian Advertising Association)

• Impact of CSR on the Competitiveness of Advertising Agency (available upon request)