Dr. Andrea Rubik is a marketing and business executive, award-winning marketer, and expert on the organizational science of creativity, innovation, and change.
ABOUT
Dr. Andrea Rubik is a marketing and business executive working at the intersection of marketing, strategy, innovation, and change management. She holds two master's degrees in Marketing and Organizational Management and earned her Ph.D. in Business Economics.
Andrea's experience spans different marketing and strategy management functions within a 20-year track record of marketing excellence that combines brand management and marketing with strategic planning and business growth.
Since 2016 Andrea has worked with founders and entrepreneurs with a proven process for designing clarity for marketing strategy and organizational narrative, turning them into growth and revenue-generating outcomes. She provides contract-role growth marketing services, partnering with startups, SaaS companies, and a new generation of SMBs.
With entrepreneurial vision, creativity, and flair for innovation strategies, she has been responsible for marketing, branding, digital, strategy, and consulting activities across multiple countries and cultures for enterprises, management consulting, start-ups, and leading teams on the agency side. She worked and lived in 9 countries on three continents. Currently lives in Zurich and Zagreb, working in the EU, Switzerland, Italy, Israel, and Asia.
Andrea is a highly commended independent consultant in marketing with the Women in Marketing Global Award.
EXPERIENCE
"I believe that marketing is an innovation driving engine that builds strategic and organizational resilience for sustainable growth in a fast-changing world." - Andrea Rubik
500+ MARCOM CAMPAIGNS AND BRAND MANAGEMENT PROJECTS
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STARTUP ADVISORY PORTFOLIO
KNOWLEDGE SHARING
SPEAKING ENGAGEMENTS, AWARDS, FEATURED
PUBLICATIONS
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Applying Principles of Management Innovation in Advertising Agencies (ENTerprise REsearch InNOVAtion Conference)
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The Role of Social Media in Creativity Management in Advertising Agencies (IGI Global Journals)
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The role of change management in innovation (doctoral dissertation, available upon request)
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The Brief Guide To Growth Marketing: How you can (do) growth marketing almost instantly (eBook)
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The Pricing Plan Handbook: How to turn pricing opportunities into business growth (eBook)
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Leading change in creative firms: Achieve stellar results despite uncertain times (white paper, available upon request)
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Articles and thoughts spark (Medium)
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Marketing as an innovation driving force (available upon request)
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Gender portrayal in advertising (best practice for Croatian Advertising Association)
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Rethink a product positioning: Leverage change to deliver new business growth (available upon request)
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Agency Remuneration (best practice for Croatian Advertising Association)
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Briefing an Ad Agency (best practice for Croatian Advertising Association)
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Pitch Principles for Clients and Agencies (best practice for Croatian Advertising Association)
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Impact of CSR on the Competitiveness of Advertising Agency (available upon request)