Dr. Andrea Rubik is a seasoned marketing strategist and applied scientist working at the intersection of marketing, strategy, and innovation.
Andrea is a seasoned marketing strategist and applied scientist with over 20 years of experience in various industries. Andrea has a proven track record of success in building brands and products and has expertise in marketing, strategy, digital innovation, and business development.
Currently, Andrea works with SaaS and technology companies on growth marketing at the intersection of product, marcom, content, and data, which involves brand and digital marketing, demand generation, customer acquisition, and monetization. In addition to her professional pursuits, Andrea is also highly involved in the advertising and tech communities, where she has gained valuable experience in community building and event management. She is the president of Women in Digital Switzerland, one of the largest female tech communities in Switzerland, and is a true leader and role model for many women in the industry.
Andrea has lived and worked in nine countries across three continents, and is currently based in Zurich, where she works with clients in Switzerland, the EU, Israel, and Asia. She holds a PhD in Business Economics and has a strong background in strategy and applied science. In addition to her professional pursuits, Andrea is also the founder of Resyfy careerOS, a startup that helps streamline resume management for various working life opportunities.
As a highly commended independent consultant in marketing, Andrea has received the Women in Marketing Global Award.
AREAS OF EXPERTISE
Digital marketing, growth strategy, demand generation (B2B), growth marketing (B2C), and product marketing.
Marketing strategy to drive transformation across all facets of businesses.
The professional value in execution, multi-disciplinary projects, and navigating complex challenges.
Passionate about marketing communications, building products and services, and business development.
I believe marketing is an innovation-driving engine that builds strategic and organizational resilience for sustainable growth in a fast-changing world.
MARCOM AND BRAND MANAGEMENT
Full-stack marketer • Experience with building brands, digital marketing, product marketing, marketing agency, and business development • Hands-on experience in building communities and event management
Here are the highlights: Marketing Interim Professional, Marketing Consultant, Managing Director at Advertising Agency, Co-founder Direct Media Academy, Brand and Marketing Executive, Executive Director Strategy, Media Director.
MARKETING FOR SAAS & TECHNOLOGY COMPANIES
Marketing communication • Growth marketing • Product narrative • Co-founder • Marketing advisor
Here are the highlights: Marketing Interim Professional, Marketing Advisor, CMO iGiveBack, Co-founder of Resyfy, CMO & Co-founder of iPyro.
SPEAKING ENGAGEMENTS, AWARDS, FEATURED
RESOURCES, FRAMEWORKS, TEMPLATES
PUBLICATIONS, ARTICLES, APPLIED SCIENCE
The Role of Social Media in Creativity Management (IGI Global Journals)
Applying Principles of Management Innovation (ENTerprise REsearch InNOVAtion Conference)
Leading change in creative firms (white paper, available upon request)
Marketing as an innovation driving force (available upon request)
Gender portrayal in advertising (best practice for Croatian Advertising Association)
Rethink a product positioning: Leverage change to deliver new business growth (available upon request)
Agency Remuneration (best practice for Croatian Advertising Association)
Briefing an Ad Agency (best practice for Croatian Advertising Association)
Pitch Principles for Clients and Agencies (best practice for Croatian Advertising Association)
Impact of CSR on the Competitiveness of Advertising Agency (available upon request)